The Stump Speech

At Target Optical, we each write a stump speech – a statement (or maybe a book for some of us!) about why we do what we do each day. I wrote two different stump speeches when I was a team member from November 2010 through December 2011. When I returned as an Optical Team Leader in August, I found myself agonizing over this. I like to write, and I like to write with meaning and authenticity. The stump speech is an ever changing document for many, as we all evolve personally and professionally during the course of months and years. Nonetheless, I wanted to get this right. After reviewing my stump speech nearly every week since August, I was ready to sign my name to it. Then my boss told me it was a bit more all-encompassing, so I now refer to it as “Mel’s Manifesto”. Drumroll……..

I believe investing in my team and guests will create a great business culture, thus bringing vision and happiness to an increasing number of people every single day.
I recruit as a way of life. I was once a lost, passionate person looking for a work home. Now that I have found it, I share the opportunity with the best people I meet.
I approach team members with sincerity and passion, pushing them to fulfill their potential. Settling for anything less is a disservice to my team and our guests.
I lead by example and set high expectations. I am approachable and expect conversations to be productive. I demand a positive outlook and showing respect to others, including ourselves. I show appreciation for a job well done.
I enjoy dressing up for work each day and sharing my fashionista sense with those around me. I stay on top of the latest fashion trends, thus empowering me to truly give the best service to every guest.
I thrive on efficiency and fun. I constantly try to find ways to make the Target Optical team and guest experience better. When people walk into Target Optical store 4002, they think, ” Wow! I love it here.”
I am committed to growing our business by retaining current guests and constantly marketing to potential guests. I strive to keep my eyes on the large picture: being the best brand in the optical industry.


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